Rather than being all things to all people, we immerse ourselves in a handful of industry sectors so we can navigate the nuances and regulations that you face as a business.
With each new project, we bring our sector leaders together with our Research & Insights team to pinpoint the exact challenges you face and explore ways to overcome them. We align our strategy with your business goals, infusing work with creativity to make your message memorable. We customize it for audience and channel so you can reach the right people, at the right time, and we optimize it to make it better.
We pair deep sector knowledge with diverse mindsets, so that we can bring different viewpoints and skillsets to the table. Then we staff your team with the right people, no matter where they are located.
Our core markets
You keep the world turning. We share how you do it with the world.
Some are intimidated by science. At G&S, we are fascinated with it. We take complex subject matter and turn it into something that is understandable and digestible. We gather stories from scientists, engineers, marketers and sales representatives, distilling it into content that moves your audiences to act.
This ability to uncover, simplify and story-tell is why some of the largest global chemical producers, water technology providers, packaging companies, electronics manufacturers and alternative energy producers trust us to be their partner. From formulator to regulator and OEM to investor, we understand the traditional advanced manufacturing value chain as well as emerging influencers.
As a counselor for all aspects of your business, we help you implement sustainable practices, tackle digitization and create compelling content. Our years of sector experience pair with new avenues of insight help our clients tell the right story, in the right way, to the right audience.
Our Expertise
Advanced Manufacturing
- Chemical and plastics
- Packaging and processing
- Bio-industrials
- Components and electronics
- Transportation
- Supply chain and logistics
- Infrastructure
Energy
- Power generation and energy storage
- Solar, wind and biofuels
- Utility and Smart Grid
- Water management
- Oil, gas and mining
Farming isn’t rocket science. It’s much more difficult.
Not many agencies can say they have more than 50 years of experience in agribusiness marketing communications. G&S can, and we annually rank as the top agrimarketing agency according to O’Dwyers. We understand the business of farming, the science of agronomy, and the critical role of technology in improving processes and traceability throughout the entire supply chain. We‘ve supported the biggest names in seed, crop protection and animal health through integrated communications to establish and strengthen farmer connections.
Our Expertise
Crop Science
- Seeds and traits
- Crop protection
- Plant nutrients
Technology
- Farm equipment
- Digital agriculture
- Material handling
- Sourcing and supply chain management
Animal Science
- Animal health
- Animal nutrition
Some view healthcare through a single lens. At G&S, our lens is a prism.
We see a rainbow of players creating a cohesive whole: physicians and patients, hospitals and health systems, providers and payers. This kaleidoscope of care is what drives our passion for the industry.
G&S keeps pace with healthcare companies at the leading edge of innovation. We lead national media relations for the world’s oldest and largest private institution dedicated to the care and research of cancer. We helped drive record growth for the nation’s fastest-growing provider of urgent care. We partner with the global medical technology provider in incisionless surgery, using sound waves instead of scalpels.
Our fresh perspective is grounded in years of institutional experience and nurtured with new ideas. We help our clients keep up with the rapid pace of disruption, while clearing pathways for their message and their mission.
See the latest in Healthcare & Wellness at G&S.
Our Expertise
- Consumer health
- Digital health platforms
- Healthcare consulting
- Healthcare technology
- Hospitals and healthcare systems
- Medical devices
- Medical technology
- Nutraceuticals
- Nutrition science
- Patient education
- Payer communications
- Pharmaceutical processing
- Vitamins and supplements
Residential or commercial, we keep you moving.
Labor may be short, but competition is fierce. From home to high-rise, construction, real estate and building materials companies are moving fast to keep up with demand, while leaning on technology and forward-thinking strategies to withstand market swings.
Our B2B and B2C clients are as diverse as the homes and buildings they supply. Our extensive work in this area has helped G&S perennially rank as one of the leading home furnishings agencies in the business by O’Dwyer’s. For 45+ years, we have worked with some of the biggest names in plumbing, faucet, hardware, lighting, kitchen and bath. We lead lifestyle and agent-focused communications for the oldest and most established real estate franchise in North America. Across commercial, we have executed multiple award-winning campaigns for some of the leading manufacturers in elevators, escalators and heating & cooling.
Whether your customers are builders, architects, owners, retailers or consumers, we know what triggers influence purchasing decisions, where your customers are going for advice and intel, and how to connect with them on both an emotional and rational level.
Our Expertise
Home & Building
- Architecture and engineering
- Building automation
- Building materials solutions
- Cabinetry and millwork
- Construction management
- Controls and monitoring
- Elevators and escalators
- Flooring
- Heating and cooling (HVAC)
- Home and building security
- Home appliances and housewares
- Plumbing and fixtures
- Real estate and development
- Roofing and exterior materials
- Siding and windows
- Smart home
- Solid surfaces
Interior and Exterior Product Brands
- Cabinetry and millwork
- Flooring
- Countertops and solid surfaces
- Hardware
- Heating and cooling (HVAC)
- Home appliances
- Housewares
- Plumbing and fixtures
- Roofing and exterior materials
- Siding and windows
- Smart home technology
Architecture, Engineering and Technology Services
- Architecture and engineering
- Building automation
- Construction management
- Controls and monitoring
- Elevators and escalators
- Exterior facades
- Building security
Real Estate
- Residential real estate
- Commercial real estate
- Luxury real estate
After more than a decade serving this industry, we know the pros, we know the media, we know the needs of golf course superintendents, landscapers, pest management professionals, greenhouse/nursery growers, contractors and beyond.
If you’re seeking to launch a new product or service, create a stronger brand, secure media coverage, transform your digital communications or optimize your strategic communications plan, we’re here for you.
Our award-winning business communication solutions have helped B2B and B2C clients meet their business goals using fully integrated campaigns.
Our Expertise
Outdoor OEM Brands
- Equipment manufacturers
- Seed/sod producers
- Irrigation manufacturers
- Outdoor lighting
- Decking/hardscaping
Professional Inputs
- Chemicals / fertilizer / wetting agents
- Beneficial insects
- Flower genetics
- Growing media
- Packaging / containers
- Structures
- Commercial-only landscaping equipment
Franchise Services
- Landscape design / architects / maintenance service providers
- National / regional pest control companies
- National / regional lawn care companies
- Distributor networks
You focus on striking a balance. We’ll focus on telling your story.
At G&S, we help you stay ahead of transformative trends driving markets and reshaping how business is done. From workforce management, environmental goals and digital transformation, to a changeable regulatory and policy landscape – dynamic forces are constantly impacting the priorities of your most important stakeholders. We’ll make sure they hear from and engage with you.
With our deep knowledge of the 24/7 B2B media landscape, we know what it takes to break through. We will help you define your value and execute the kinds of integrated marketing communications programs required to maintain relevance in a fast-evolving marketplace.
Our Expertise
Financial Services
- Assets and wealth management
- Commercial and retail banking
- Financial advisors
- Financial institutions
- Fintech
- Insurance providers
- Payments and processing
Professional Services
- Auditing and tax services
- Consulting and advisory services
- Data security and risk management
- Deals, M&A, capital markets and IPO services
- Enterprise technology
- Information technology
- Professional service firms
- Trade organizations and associations